Writing and Editorial
I write long and short-form articles, marketing copy, web content, press releases, blogs, video storyboards, scripts and white papers. I seek the voice and tone of the organization and its stake holders to convey clear messaging on both print and digital platforms.
I find compelling stories about your people, products and organization, and tell those stories in a media-friendly and publicly pleasing manner. PR campaign strategy, media relations, crisis management, and social media strategy.
Digital Content Strategy
Communication strategies should utilize an economy of words, consistent voice and tone, an engaging social media campaign and crystal clear messaging.
Search Engine Optimization
Content strategy, engaging social media marketing, keyword tracking, analytics and link love. I test and test again until a successful Google rank is achieved.
Extensive experience with all Microsoft and Mac business products. Familiarity with Adobe CS5/6 – Premier, Audition/Soundbooth, Photoshop, Illustrator, Lightroom, InDesign, and InCopy. Basic HTML skills in creating web-ready blog posts and pages.
Being a modern content creator requires proficiency in both basic graphic design concepts and video production. I take basic raw video and small design projects and quickly make them into easily consumed products for the fraction of the price of a specialist.
I design captivating marketing campaigns based on current technological trends, as well as utilize established marketing methodology to communicate brand values. Print ads, commercials, mailers, sales campaigns and media buys.
Managing and motivating a team. SOW creation, budget and deliverable timeline management. Client-facing reports and presentations.
Analytics and Research
Campaign planning, demographic research, and competitor analysis. Google Analytics, MOZ, Wordtracker, Alexa.