Portfolio

A well-written long-form feature article allows a company to strongly build its authority by highlighting technologies in a real world setting, targeting key industries, offering insight from internal thought leaders and providing real value to their prospective customers.  Each full page can be up to $40K in free advertising at a fraction of the cost to produce. At an average of 3 pages long, the ROI is undeniable and easy to track.
**Please Note: These are ghost written by Jeremy in the name of the client then pitched to editorial contacts within the trade press.**

Martin Engineering, AT Mineral Processing, December, 2016 (PDF)

MVS, Dry Cargo International, November, 2016 (PDF)

Martin Engineering, Chemical Engineering Journal, November, 2016 (PDF)

Roadstone, Le Journal Du VRAC, October, 2016 (PDF)

Dust Control Technology, Processing Magazine, October, 2016 (PDF)

Lake Shore Recycling, Waste Advantage Magazine, October, 2016 (PDF)

Drake Cement, World Cement, October, 2016 (PDF)

Martin Engineering – Article 2, Dry Cargo International, September, 2016 (PDF)

Martin Engineering – Article 1, Dry Cargo International, September, 2016 (PDF)

Martin Engineering, Mining People, August, 2016 (PDF)

Martin Engineering, World Coal (Part 2), August, 2016 (PDF)

Martin Engineering, World Coal (Part 1), July, 2016 (PDF)

Dust Control Technology, Dry Cargo International, July, 2016 (PDF)

Divider3Content Strategy

Content strategy is unique to every organization and is particularly powerful for nonprofits with limited resources. Global Washington, a coalition of several global nonprofits, wanted a content strategy that was fully integrated with their 160 member organizations. I worked with a talented team to devise a simple tool that would convey the importance of storytelling to small global organizations (some of whom have as few as 1 employee) and provide them tools to both tell the story and properly optimize it. The second step was an internal toolkit Global WA could use to create a powerful link strategy and tools to independently create valued content for their members, such as at their annual convention or throughout the year.


Global WA logoGlobal Washington Campaign


Global WA logoInternal Toolkit

Divider3Public Relations and Marketing

PR and Marketing Campaigns are a love of mine. Rhetoric is fascinating to me. I enjoy finding the voice of the client and tailoring content that speaks to both the brand and the customer. This is a bare bones process that spurs a wellspring of ideas both from the client and the design team, which in turn, leads to some really fantastic campaigns. Below is the starting style guide to a campaign.


PSF LogoT-Mobile Bobsled Campaign

T-Mobile’s Bobsled is a phone application that allows free international calling and texting. The demographic for the product was nearly 70% males 18 to 35-years-old. This copy was the beginning of the campaign and is a good example of campaign language and tenor.


PSF logoHTC Cha Cha Campaign

T-mobile campaign intended to bolster awareness of the HTC Cha Cha. The demographic was all over the map due to a low price point. They asked for a younger, fresher campaign. The email campaign increased registrations by 400% for the T-Mobile site rose significantly for interest in other T-Mobile products. This resulted in an online newsletter campaign. The design team and I worked on a series of designs and I wrote a few newsletters based on the design. Eventually the newsletters were brought in-house, which is common for newsletters and blogs as they begin to show value. This is a good example of email and newsletter design mockups ready for copy.

HTC Email

HTC NewsletterHTC Newsletter

Divider3Blogs

Blogs are a fantastic way to capture keywords and show search engines (Google, Bing, Yahoo, etc) that you’re the authority on a single subject. The more you write about a subject with the right keyword combo, the more apt you are to show up on the first page when someone types it into the search bar. There is a link strategy that goes along with it, but I can show you how to do that. Original photos add an element of authenticity and can be a great place to add more metadata.


Emily's ChocolatesEmily’s Chocolates


PSF logoParker, Smith & Feek – Authority can still tell a story.

Divider3Email Campaigns

PSF logoDreambox Email Campaign

Dreambox provides learning software to elementary schools both public and private. Their customers are school administrators, 75% women, 35 to 54-years-old, with advanced degrees. This campaign was geared toward a pivotal part of the year when the previous year’s test scores come out and every public school’s budget is determined. This is a good example of email campaign copy samples that give varied options that are intended to achieve the same end.


PSF logoParker, Smith & Feek Email Campaign

Parker, Smith & Feek is a commercial insurance brokerage firm that wanted to touch their valuable list of CEOs with an authority-building and information campaign through email. We had a very successful run that yielded a high registration rate and on average of 5 direct telephone calls to sales reps for every email.


Divider3Press Releases

PSF logoPress Release


PSF logoChihuly Garden and Glass Press Release