Skills

Writing and Editorial I write long and short-form articles, marketing copy, web content, press releases, blogs, video storyboards, scripts and white papers.  I seek the voice and tone of the organization and its stake holders to convey clear messaging on both traditional and digital platforms. Public Relations I seek compelling stories about your people, products…

Communication Without A Clear Goal Burns Money

“Words Matter.” ~ Every person who forgot that words matter. Communicating to the public needs to be precise, strategized and have a clear goal. “Why are we writing this?” is perhaps the most important question, because the answer is not always the goal and if it doesn’t support the goal, it is a waste of…

Good Investor Communication Practices

“HOLY TAMALE! THE SKY IS FULL OF MY STOCK…AND IT’S FALLING!” ~ your stockholders Okay, imagine the average Objecting Beneficial Owner (OBOs opt to withhold their identity) or Non-Objecting Beneficial Owner (NOBOs opt to give their identity) of stock in your company sitting at their desk (in their clothing…let’s keep it clean here). They’re seeing…

Movieize – Short Form Video Your Brand

I came across a very interesting article that touted the benefits of short form video branding. The basic idea is that people are consuming media in video more than they are reading. They like it because they can multitask at the same time as consuming information. That makes sense. If you are going to watch…

Funny Ads Win Out!

I been saying this to clients for YEARS, but so many insist that price and promo works. Not that it doesn’t, but people just don’t respond to it like they used to. This is why a copywriter should be able to be versatile and be willing to push the limits a little in order to capture…

The Story of an Artist Community

In the course of Seattle’s attempt to come to grips with the reality that it is a growing metropolitan area with some of the worst traffic in the United States, an artist community has become an unfortunate victim. The issue of the safety of the Alaskan Way Viaduct has been in question for multiple years,…

Are You Writing To The Old Brain?

By reading this on a screen are you getting more or less out of it? If you were reading it on a page you would be looking at the same words and they would translate the same information, but according to studies by Dr. Gary Small of UCLA in California, there is considerably more brain…

History of the Media Mind: Discovering Mediocrity

History of the Media Mind: Discovering Mediocrity – Literary works weren’t just thrown at the wall to see if the consumer would buy them. “One Monker” was not a literary term like the publishing industry has the term “Limited Release” now.

New Reader Profile: The Skimmer

The New Reader Profile: The Skimmer – skimming is essential in the age of information, but what is it really doing to the act of reading?

Mission Statement

This is the mission statement of the wordpress blog “Writing for the New Reader” by Jeremy Cairns