Skills

Writing and Editorial

I write long and short-form articles, marketing copy, web content, press releases, blogs, video storyboards, scripts and white papers.  I seek the voice and tone of the organization and its stake holders to convey clear messaging on both traditional and digital platforms.

Public Relations

I seek compelling stories about your people, products and organization, and package it in a media-friendly and publicly pleasing manner.  PR campaign strategy, media relations, crisis management, social media strategy, and PSAs.

Digital Content Strategy

Communication strategies should utilize an economy of words, consistent voice and tone, a well-integrated and engaging social media campaign and crystal clear messaging. 

Search Engine Optimization

Content strategy, engaging social media marketing, keyword tracking, analytics and link love. I test and test again until a successful Google rank is achieved.

Technical Knowledge

Microsoft and Mac business products. HTML. Adobe CS5/6 – Premier, Soundbooth, Photoshop, Illustrator, Lightroom, InDesign, and InCopy.

Multimedia

Being a modern content creator requires proficiency in both basic graphic design concepts and video production.  I take basic raw video and small design projects and quickly make them into easily consumed products for the fraction of the price of a specialist.

Even More Skills:

Marketing Communication

I design captivating marketing campaigns based on current technological trends, as well as utilize established marketing methodology to communicate brand values. Print ads, commercials, mailers, sales campaigns and media buys.

Team/Project Management

Managing and motivating a team. SOW creation, budget and deliverable timeline management. Client-facing reports and presentations.

Analytics and Research

Campaign planning, demographic research, and competitor analysis. Google Analytics, MOZ, Wordtracker, Alexa.

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