The mission of this blog is to explore the wants and needs of the new reader and the media mind.
New Reader: The new reader is a faster reader. They scrutinize information and collect it as according to emotional need. If the information does not fulfill their interest or emotional need they will move on to another media that satisfies that need.
The Media Mind: The media mind has the ability to immediately qualify a message and categorize it as according to need or interest. It has the ability to be inundated with many different messages and focus it’s attention merely based on interest.